MERF with collaboration of Indus Hospital and Health networks (IHHN) and Directorate of Malaria Control (DoMC), with funding support from Global Fund, implemented a massive campaign to prevent malaria through distribution of bed nets to rural communities across 20 endemic districts of Balochistan, KP and Sindh. 11.9 million beneficiaries were reached through distribution of 6,002,909 bed nets to rural communities across 20 endemic districts of Balochistan, KP and Sindh. The SBCC's efforts were crucial in guaranteeing that there was accurate and consistent messaging regarding the use, maintenance, and recycling of bed nets across all phases.