MERF with collaboration of Indus Hospital and Health networks (IHHN) and Directorate of Malaria Control (DoMC), with funding support from Global Fund, implemented a massive campaign to prevent malaria through distribution of bed nets to rural communities across 17 districts (5 x flood and 12 campaign) of KP and Balochistan. 5.15 million beneficiaries were reached through distribution of 2,115,672 bed nets to rural communities across 17 districts of Balochistan and KP. SBCC activities played a key role in ensuring accurate and consistent messaging across all phases about use, care and repurposing of bed nets.